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Sally's Cookie Company Sells Products Both Online and at Retail

Question 60

Multiple Choice

Sally's cookie company sells products both online and at retail locations.She has developed multiple value propositions because:


A) cookies necessitate more explanation than other products due to the variety of flavors.
B) Sally is an overachiever and likes to do more work than necessary.
C) Sally's firm is serving more than one target market.
D) cookies are part of a saturated market.
E) cookies are in the mature stage of the product life cycle.

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