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    Principles of Marketing Study Set 8
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    Exam 2: Strategic Planning
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    The Least Risky and Least Expensive Method Used by Companies
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The Least Risky and Least Expensive Method Used by Companies

Question 59

Question 59

Multiple Choice

The least risky and least expensive method used by companies to enter international markets is known as _____.


A) exporting
B) licensing
C) franchising
D) joint ventures
E) direct investment

Correct Answer:

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