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    Principles of Marketing Study Set 8
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    Exam 14: Customer Satisfaction, loyalty, and Empowerment
  5. Question
    _____ Is a Strategy That Involves Targeting Individuals Known to Influence
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_____ Is a Strategy That Involves Targeting Individuals Known to Influence

Question 66

Question 66

Short Answer

_____ is a strategy that involves targeting individuals known to influence others so that they will use their influence in the marketer's favor.

Correct Answer:

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