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    Principles of Marketing Study Set 8
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    Exam 14: Customer Satisfaction, loyalty, and Empowerment
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    Sam Purchases Coffee from the Same Vendor Every Morning
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Sam Purchases Coffee from the Same Vendor Every Morning

Question 62

Question 62

Multiple Choice

Sam purchases coffee from the same vendor every morning.This is an example of a(n) _____.


A) spontaneous purchase
B) habitual purchase
C) high-involvement purchase
D) viral purchase
E) impulse purchase

Correct Answer:

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