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  3. Study Set
    Principles of Marketing Study Set 8
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    Exam 11: Integrated Marketing Communications and Traditional Media Marketing
  5. Question
    _____ Is a Message That Is Paid for and Sent
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_____ Is a Message That Is Paid for and Sent

Question 60

Question 60

Short Answer

_____ is a message that is paid for and sent to large groups of the population at one time with an identified organization or brand being promoted.

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