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    Principles of Marketing Study Set 8
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    Exam 10: Gathering and Using Information: Marketing Research and Market Intelligence
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    _____ Measure(s)the Size of Television Audiences in Various Markets
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_____ Measure(s)the Size of Television Audiences in Various Markets

Question 110

Question 110

Multiple Choice

_____ measure(s) the size of television audiences in various markets.


A) The Survey Research Center at the University of Michigan
B) The United Nations
C) J.D.Power & Associates
D) The U.S.Census Bureau
E) The Nielsen ratings

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