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    Principles of Marketing Study Set 8
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    Exam 10: Gathering and Using Information: Marketing Research and Market Intelligence
  5. Question
    Word Associations Are a Type Of
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Word Associations Are a Type Of

Question 106

Question 106

Multiple Choice

Word associations are a type of:


A) case study.
B) projective technique.
C) focus group.
D) sampling.
E) ethnographic research.

Correct Answer:

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