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    Operations Management Study Set 5
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    Exam 9: Management of Quality
  5. Question
    If Customer Satisfaction Does Not Always Lead to Customer Loyalty
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If Customer Satisfaction Does Not Always Lead to Customer Loyalty

Question 78

Question 78

Multiple Choice

If customer satisfaction does not always lead to customer loyalty, firms may need to focus additional effort on _____ strategies.


A) remediation
B) retention
C) rework
D) repatriation
E) reprocessing

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