Which of the Following Statements Holds True for a Global

Multiple Choice

Which of the following statements holds true for a global brand?

A) It refers to the brand name of a product that has worldwide recognition.
B) It refers to the marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category.
C) It refers to products that make the world less flat because of lack of recognition across countries.
D) It refers to the product that is distributed nationally under a brand name owned by the producer or distributor.
E) It refers to the changing the identity of a product, relative to the identity of competing products, in the collective minds of the target market.