Multiple Choice
A US-based soft drink manufacturer introduces a drink in the Indian market that is already available in the US market.The manufacturer does not make any changes with regard to the size of the bottle, the fizz in the drink or the taste of the drink.The consumers in India get the same product that is available in the American market.The above serves as an example of:
A) product adaptation.
B) product rebranding.
C) product invention.
D) brand extension.
E) straight product extension.
Correct Answer:
Verified
Correct Answer:
Verified
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