Question 1

A two-way contingency table in which each variable has two possible levels is a(n) ____________________ table.

Accepted Answer

The answer of A two-way contingency table in which each...

Question 2

All statistics that are appropriate to use for higher-order scales are also appropriate to use with lower-order scales.

Accepted Answer

A) True 
 B)False

Question 3

Researchers are usually most interested in the marginals of a contingency table.

Accepted Answer

A) True 
 B)False

Question 4

A value that lies far beyond the range of the rest of the data set is called a(n) ____________________.

Accepted Answer

The answer of A value that lies far beyond the...

Question 5

Suppose 60 males are asked if they recognize the brand name, "Focus," and 35 of them correctly identify the product as a model of Ford's product line. The proportion of the sample who recognize this brand name is approximately ____.

Accepted Answer

A)  .35 
B)  .58 
C)  .64 
D)  .79

Question 6

The t-test is appropriate for small sample sizes with unknown standard deviations.

Accepted Answer

A) True 
 B)False

Question 7

Failing to identify a hypothesized difference using a sample result when a difference really does exist in the population is a ____ error.

Accepted Answer

A)  primary 
B)  secondary 
C)  Type I 
D)  Type II

Question 8

A significance level is a critical probability associated with a statistical hypothesis test that indicates how likely it is that an inference supporting a difference between an observed value and some statistical expectation is true.

Accepted Answer

A) True 
 B)False

Question 9

Another name for an observed or computed significance level is the ____________________.

Accepted Answer

The answer of Another name for an observed or computed...

Question 10

Explain the appropriate statistical analysis for the following hypothesis:
H1: The average household income in zip code 71227 is greater than $50,000.

Accepted Answer

The answer of Explain the appropriate statistical analysis for the...

Question 11

When a researcher sets an acceptable significance level a priori, the researcher is determining how much tolerance will be allowed for a ____ error.

Accepted Answer

A)  Type I 
B)  Type II 
C)  Type A 
D)  Type B

Question 12

The row and column totals in a contingency table are called subtotals because they are less than the total.

Accepted Answer

A) True 
 B)False

Question 13

A common form of elaboration analysis is to do cross-tabulation of data within subgroups of the sample under study.

Accepted Answer

A) True 
 B)False

Question 14

A planogram is a graphical way of showing the frequency distribution in which the height of a bar corresponds to the frequency of a category.

Accepted Answer

A) True 
 B)False

Question 15

The transformation of raw data into a form that makes the data easier to understand and to interpret is called ____.

Accepted Answer

A)  descriptive analysis 
B)  outlier analysis 
C)  computer mapping 
D)  box and whisker plotting

Question 16

Which type of statistical analysis tests hypotheses involving only one variable?

Accepted Answer

A)  primary statistical analysis 
B)  bivariate statistical analysis 
C)  univariate statistical analysis 
D)  monovariate statistical analysis

Question 17

Explain what an index number is and how it is computed. What level of measurement is required to compute index numbers?

Accepted Answer

The answer of Explain what an index number is and...

Question 18

It is hypothesized that an individual's style of processing information (i.e., verbal or visual) will influence the impact of advertising on attitudes toward the brand being advertised. Style of processing, then, is considered which type of variable?

Accepted Answer

A)  dependent variable 
B)  external variable 
C)  internal variable 
D)  moderating variable

Question 19

The orderly arrangement of data into a summary form is known as ____________________.

Accepted Answer

The answer of The orderly arrangement of data into a...

Question 20

The nature of the problem the researcher wishes to answer will determine which ____ will serve as a base for computing percentages.

Accepted Answer

A)  independent variable 
B)  marginal total 
C)  dependent variable 
D)  column mean

Exam 14: Basic Data Analysis

A two-way contingency table in which each variable has two possible levels is a(n) ____________________ table.

All statistics that are appropriate to use for higher-order scales are also appropriate to use with lower-order scales.

Researchers are usually most interested in the marginals of a contingency table.

A value that lies far beyond the range of the rest of the data set is called a(n) ____________________.

Suppose 60 males are asked if they recognize the brand name, "Focus," and 35 of them correctly identify the product as a model of Ford's product line. The proportion of the sample who recognize this brand name is approximately ____.

The t-test is appropriate for small sample sizes with unknown standard deviations.

Failing to identify a hypothesized difference using a sample result when a difference really does exist in the population is a ____ error.

A significance level is a critical probability associated with a statistical hypothesis test that indicates how likely it is that an inference supporting a difference between an observed value and some statistical expectation is true.

Another name for an observed or computed significance level is the ____________________.

Explain the appropriate statistical analysis for the following hypothesis: H1: The average household income in zip code 71227 is greater than $50,000.

When a researcher sets an acceptable significance level a priori, the researcher is determining how much tolerance will be allowed for a ____ error.

The row and column totals in a contingency table are called subtotals because they are less than the total.

A common form of elaboration analysis is to do cross-tabulation of data within subgroups of the sample under study.

A planogram is a graphical way of showing the frequency distribution in which the height of a bar corresponds to the frequency of a category.

The transformation of raw data into a form that makes the data easier to understand and to interpret is called ____.

Which type of statistical analysis tests hypotheses involving only one variable?

Explain what an index number is and how it is computed. What level of measurement is required to compute index numbers?

It is hypothesized that an individual's style of processing information (i.e., verbal or visual) will influence the impact of advertising on attitudes toward the brand being advertised. Style of processing, then, is considered which type of variable?

The orderly arrangement of data into a summary form is known as ____________________.

The nature of the problem the researcher wishes to answer will determine which ____ will serve as a base for computing percentages.