Question 1

If a sponsor is looking for exposure of their brand, which do you think would be preferable?

Accepted Answer

A)   500+ social media shares for the event by their prime demographic
B)   An editorial story in the local newspaper
C)   Brand support by a celebrity
D)   200 Twitter comments about the event A

Question 2

If you were seeking large-scale donations, you would be investigating the area of:

Accepted Answer

A)   Philanthropy
B)   Value in kind support
C)   Publicity
D)   VIP A-lists A

Question 3

In the history of economic development, a phase has emerged that links the areas of marketing and event management. This is known as:

Accepted Answer

A)   The service economy
B)   The experience economy
C)   The manufacturing economy
D)   The agricultural economy B

Question 4

Ambush marketing is best described as:

Accepted Answer

A)   Using damaging tactics to disrupt marketing messages
B)   Social media complaints and bad reputation
C)   Practice by which a rival company attempts to associate its products with an event that already has official sponsors
D)   A mix-up in the distribution channel

Question 5

Which of the following statements is correct?

Accepted Answer

A)   Every event involves sponsorship
B)   Sponsorship is generally given only to fundraising events
C)   Sponsors always look for a return on investment or objectives (ROI or ROO) 
D)   Donations are a form of sponsorship

Question 6

When maintaining service agreements with sponsors, one should pay attention to which of the following factors as a priority?

Accepted Answer

A)   Accurate documentation regarding the sponsorship agreement
B)   Communication/feedback regarding progress towards sponsor aims and objectives
C)   Analysis of ticket sales and social media responses to event promotion
D)   Opportunities for corporate hospitality

Question 7

Brand recognition statistics are an example of:

Accepted Answer

A)   Media investment
B)   A measurable sponsorship objective
C)   Media monitoring
D)   Customer loyalty

Question 8

The idea of 'fit' with the sponsor brand is also known as:

Accepted Answer

A)   Branding
B)   CSR
C)   Matching
D)   Congruence

Question 9

An example of a government agency most likely to sponsor an event would be:

Accepted Answer

A)   Tourism Western Australia
B)   Australian Bureau of Statistics
C)   Australian Tax Office
D)   Exhibition and Event Association Australasia

Question 10

If an organisation has a corporate image linked to CSR, then the organisation will be most interested in:

Accepted Answer

A)   ROI
B)   Event social impact
C)   Event environmental impact
D)   Profitability of the event

Exam 20: Obtain and Manage Sponsorship