Identify the Correct Statement Concerning the Distribution Policies

Multiple Choice

Identify the correct statement concerning the distribution policies.

A) Prospector's need for motivation of distribution channel members is accomplished through tight control of business-owned channels.
B) Maintaining tight control over the behaviour of channel members is an appropriate policy for prospectors who rely on customer service.
C) Defenders are likely to devote a larger percentage of sales to trade promotions than the prospector businesses.
D) Defenders rely on trade promotion tools and other incentives to induce support from their independent channel members.