Question 1

An advertisement for Campbell's soup showed a bowl of soup with the meat and vegetables bursting above the broth. In reality, the product doesn't normally do this, potentially misleading consumers. In this case, Campbell's may be required by the Federal Trade Commission to:

Accepted Answer

A)   air corrective advertising
B)   recall the product
C)   offer a rebate on the product
D)   issue an apology
E)   offer a coupon for the product A

Question 2

In advertisements using classical conditioning, the brand serves as the:

Accepted Answer

A)   unconditioned stimulus
B)   conditioned stimulus
C)   unconditioned response
D)   conditioned response
E)   None of the above is correct. B

Question 3

Classical conditioning is more effective for older, familiar brands than for newer, less familiar brands.

Accepted Answer

A) True 
 B)False  False

Question 4

List and define the seven sins of memory.

Accepted Answer

The answer of List and define the seven sins of...

Question 5

Which of the following about classical conditioning is false?

Accepted Answer

A)   Pavlov illustrated classical conditioning with a dog, some food, and a bell.
B)   In advertising, the unconditioned response is some feeling toward the unconditioned stimulus.
C)   It is crucial for advertisers to pick unconditioned stimuli that appeal to the target market.
D)   Conditioning can occur after only one pairing of the unconditioned and conditioned stimuli.
E)   Pairing the unconditioned stimulus with the conditioned stimulus leads to stimulus generalization.

Question 6

Long-term memory has a capacity of 5 to 9 units.

Accepted Answer

A) True 
 B)False

Question 7

Design an experiment to test the mere exposure effect. (Make sure you label the variables by type.)

Accepted Answer

The answer of Design an experiment to test the mere...

Question 8

What implications does the mere exposure effect have for advertising?

Accepted Answer

The answer of What implications does the mere exposure effect...

Question 9

The first time Terri tried sushi, she didn't like it, but she kept trying it every time her roommates brought it home. The third time she tried, she decided she actually liked the taste. This is an example of what effect?

Accepted Answer

A)   Mere exposure effect
B)   Elaboration likelihood model effect
C)   Associative memory effect
D)   Truth effect
E)   Halo effect

Question 10

Recently processed information is typically more accessible than information processed long ago.

Accepted Answer

A) True 
 B)False

Question 11

The encoding-specificity principle suggests that if you studied while listening to the radio, you should probably be listening to the radio right now to do well on this test.

Accepted Answer

A) True 
 B)False

Question 12

Information learned earlier reduces memory for related information learned later. This is an example of:

Accepted Answer

A)   the priming effect
B)   proactive associative interference
C)   retroactive associative interference
D)   the recency effect
E)   persistence

Question 13

The priming effect has a powerful influence in experimental settings but it is uncommonly found day-to-day life.

Accepted Answer

A) True 
 B)False

Question 14

Research has shown that customers who pay by credit card in a restaurant leave smaller tips than those who pay by cash.

Accepted Answer

A) True 
 B)False

Question 15

_____ is when related information interferes with remembering.

Accepted Answer

A)   Persistence
B)   Blocking
C)   Absent-mindedness
D)   Misattribution
E)   Transience

Question 16

Rewards increase the probability of repeat purchase.

Accepted Answer

A) True 
 B)False

Question 17

As familiarity of a product claim increases, belief in that claim decreases.

Accepted Answer

A) True 
 B)False

Question 18

_____ refers to forgetting due to shallow or superficial processing of information during encoding or retrieval.

Accepted Answer

A)   Persistence
B)   Bias
C)   Absent-mindedness
D)   Misattribution
E)   Transience

Question 19

According to classical conditioning, simply pairing one stimulus that spontaneously evokes certain meanings and feelings with another stimulus can cause a transfer of these meanings and feelings from one to the other.

Accepted Answer

A) True 
 B)False

Question 20

Which of the following about operant conditioning is false?

Accepted Answer

A)   In operant conditioning the stimulus follows the response.
B)   Learning via operant conditioning is more persistent under conditions of partial reinforcement.
C)   Extinction is the absence of a reward.
D)   Learning is faster under conditions of continuous reinforcement.
E)   Positive reinforcement encourages the probability of a response while negative reinforcement discourages the probability of a response.

Exam 9: The Role of Learning and Memory

An advertisement for Campbell's soup showed a bowl of soup with the meat and vegetables bursting above the broth. In reality, the product doesn't normally do this, potentially misleading consumers. In this case, Campbell's may be required by the Federal Trade Commission to:

In advertisements using classical conditioning, the brand serves as the:

Classical conditioning is more effective for older, familiar brands than for newer, less familiar brands.

List and define the seven sins of memory.

Which of the following about classical conditioning is false?

Long-term memory has a capacity of 5 to 9 units.

Design an experiment to test the mere exposure effect. (Make sure you label the variables by type.)

What implications does the mere exposure effect have for advertising?

The first time Terri tried sushi, she didn't like it, but she kept trying it every time her roommates brought it home. The third time she tried, she decided she actually liked the taste. This is an example of what effect?

Recently processed information is typically more accessible than information processed long ago.

The encoding-specificity principle suggests that if you studied while listening to the radio, you should probably be listening to the radio right now to do well on this test.

Information learned earlier reduces memory for related information learned later. This is an example of:

The priming effect has a powerful influence in experimental settings but it is uncommonly found day-to-day life.

Research has shown that customers who pay by credit card in a restaurant leave smaller tips than those who pay by cash.

_____ is when related information interferes with remembering.

Rewards increase the probability of repeat purchase.

As familiarity of a product claim increases, belief in that claim decreases.

_____ refers to forgetting due to shallow or superficial processing of information during encoding or retrieval.

According to classical conditioning, simply pairing one stimulus that spontaneously evokes certain meanings and feelings with another stimulus can cause a transfer of these meanings and feelings from one to the other.

Which of the following about operant conditioning is false?