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The Makers of Downey Fabric Softeners Want to Undertake a Sensory

Question 17

Multiple Choice

The makers of Downey Fabric Softeners want to undertake a sensory marketing campaign.The goal of the campaign is to trigger consumers' memories of home and connect emotionally with consumers.Which sense should the campaign focus on?


A) Sight
B) Touch
C) Sound
D) Taste
E) Smell

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