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    Exam 10: Product Consideration, Evaluation, and Choice
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    The Lexicographic Heuristic Involves Setting a Minimum Acceptable Cutoff Level
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The Lexicographic Heuristic Involves Setting a Minimum Acceptable Cutoff Level

Question 85

Question 85

True/False

The lexicographic heuristic involves setting a minimum acceptable cutoff level for each attribute and selecting the first alternative that meets the minimum standard for all attributes.

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