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    Consumer Behavior Study Set 4
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    Exam 10: Product Consideration, Evaluation, and Choice
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    The Additive-Difference Heuristic Involves Comparing Alternatives on an Attribute Selected
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The Additive-Difference Heuristic Involves Comparing Alternatives on an Attribute Selected

Question 23

Question 23

True/False

The additive-difference heuristic involves comparing alternatives on an attribute selected probabilistically and eliminating or rejecting alternatives that do not meet a minimum cutoff point on this attribute.

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