If a Consumer Believe That Sony Televisions Are High Quality

Multiple Choice

If a consumer believe that Sony televisions are high quality, he/she may conclude that Sony DVD players are similarly high in quality.This is most clearly an example of what type of heuristic?

A) Additive-difference heuristic
B) Attraction effect
C) Representativeness heuristic
D) Price-quality heuristic
E) Simulation heuristic