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    Consumer Behavior Study Set 4
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    Exam 10: Product Consideration, Evaluation, and Choice
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    Which of the Following Heuristics Is Similarity Based
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Which of the Following Heuristics Is Similarity Based

Question 48

Question 48

Multiple Choice

Which of the following heuristics is similarity based?


A) Representativeness heuristic
B) Availability heuristic
C) Simulation heuristic
D) Anchoring-and-adjustment heuristic
E) Miller's rule

Correct Answer:

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