Multiple Choice
Suppose an insurance salesman in Southern California is trying to predict the likelihood of a client's house being damaged by an earthquake in order to estimate insurance premium costs.Within the last several weeks, there were three moderate earthquakes that received lots of media coverage and several stories in the news related to earthquakes.In what cognitive heuristic is the salesman most likely to engage?
A) Representativeness heuristic
B) Availability Heuristic
C) Lexicographic Heuristic
D) The Price/Quality Heuristic
E) The Anchoring-and-Adjustment Heuristic
Correct Answer:
Verified
Correct Answer:
Verified
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