Multiple Choice
Joe is trying to decide where to eat dinner tonight.He considers the local restaurant around the comer from his apartment, and recalls that the last time he ate there, the service was poor and the food was cold when it arrived.He figures the chances of bad service again tonight are high so he decides to go somewhere else.What heuristic is Joe engaging in?
A) Representativeness heuristic
B) Availability Heuristic
C) Lexicographic Heuristic
D) The Price/Quality Heuristic
E) The Anchoring-and-Adjustment Heuristic
Correct Answer:
Verified
Correct Answer:
Verified
Q10: Culture does not influence consumer decision making.
Q11: Suggestive selling in stores, such as signs
Q12: Samantha is getting married.She is currently evaluating
Q13: Sally believes if she just keeps playing
Q14: Consumers are most likely to use heuristics
Q16: Why would a moderately priced camera probably
Q17: Which statement regarding heuristics is true?<br>A)Heuristics involve
Q18: Suppose an insurance salesman in Southern California
Q19: In attitude-based choice, choice is based on
Q20: Defrne stimulus-based, memory-based, and mixed choice.