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Joe Is Trying to Decide Where to Eat Dinner Tonight

Question 38

Multiple Choice

Joe is trying to decide where to eat dinner tonight. He considers the local restaurant around the corner from his apartment, and recalls that the last time he ate there, the service was poor and the food was cold when it arrived. He figures the chances of bad service again tonight are high so he decides to go somewhere else. What heuristic is Joe engaging in?


A) Representativeness heuristic
B) Availability Heuristic
C) Lexicographic Heuristic
D) The Price/Quality Heuristic
E) The Anchoring-and-Adjustment Heuristic

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