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    Consumer Behavior Study Set 4
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    Exam 10: Product Consideration, Evaluation, and Choice
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    Which of the Following Heuristics Is Most Clearly Memory Based
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Which of the Following Heuristics Is Most Clearly Memory Based

Question 63

Question 63

Multiple Choice

Which of the following heuristics is most clearly memory based?.


A) Representativeness heuristic
B) Availability heuristic
C) Simulation heuristic
D) Framing effect
E) Anchoring-and-adjustment heuristic

Correct Answer:

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