Multiple Choice
Fill in the blanks: _____ choice models are attitude-choice based. But, _____ choice models attribute-choice based."
A) Mixed-based; stimulus-based
B) Noncompensatory; compensatory
C) Attitude heuristic; mixed choice
D) Memory-based; stimulus-based
E) Compensatory; noncompensatory
Correct Answer:

Verified
Correct Answer:
Verified
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