When Is a Memory Brand Preferred to a Stimulus Brand

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The Answer is Generally, stimulus brands are preferred over memory brands.However, memory brands are preferred over time when they are described as having a large number of favorable features.The consumer remembers that the memory brands are good on a lot of dimensions even if they can't remember the specific details.This makes a case for using "puffery" in advertising.

When Is a Memory Brand Preferred to a Stimulus Brand

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When Is a Memory Brand Preferred to a Stimulus Brand

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