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  3. Study Set
    Consumer Behavior Science
  4. Exam
    Exam 15: Consumer Behavior Online
  5. Question
    Ranking and Ordering Ads in Terms of Relevance to a Consumer's
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Ranking and Ordering Ads in Terms of Relevance to a Consumer's

Question 45

Question 45

True/False

Ranking and ordering ads in terms of relevance to a consumer's search rather than in terms of dollars is an example of how online marketing differs from brick and mortar marketing.

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