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    Consumer Behavior Study Set 4
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    Exam 17: Engaging Consumers Through Online Marketing
  5. Question
    When Giving Consumers Options Among Product Attributes While Shopping Online
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When Giving Consumers Options Among Product Attributes While Shopping Online

Question 28

Question 28

True/False

When giving consumers options among product attributes while shopping online, it is good to make options negatively correlated to force consumers to make trade-offs.

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