Multiple Choice
Molly decides to buy a new digital camera.She notices that the one of the attributes on the Cannon camera does not meet her requirements and because of this, she eliminates the Cannon camera.This strategy would best be considered what type of strategy?
A) Selective-conductive
B) Risk averse
C) Information accurate
D) Non-compensatory
E) Search inefficient
Correct Answer:

Verified
Correct Answer:
Verified
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