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    Consumer Behavior Study Set 4
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    Exam 17: Engaging Consumers Through Online Marketing
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    Consumers Behave as Limited Information Processors and Are Only Able
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Consumers Behave as Limited Information Processors and Are Only Able

Question 62

Question 62

Multiple Choice

Consumers behave as limited information processors and are only able to consider about , plus or minus two, pieces of information at a time.


A) 7
B) 5
C) 2
D) 17
E) 13

Correct Answer:

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