Which of the Following Regarding Brand Personality Is False

Multiple Choice

Which of the following regarding brand personality is false?

A) Brand personality is a set of human characteristics associated with a brand.
B) Brand personality is typically formed on the basis of a brand's typical user or typical usage situation.
C) Consumers extract cultural meaning from the brands they purchase.
D) Brand personality usually includes demographic characteristics, such as sex, age, and social class.
E) Consumers shape brand personality, but brand personality does not shape consumers.