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The Petrol House Service Station Has Introduced a Balanced Scorecard

Question 42

Multiple Choice

The Petrol House service station has introduced a balanced scorecard. The company wants to measure the amount of repeat business from customers. Which of the following measures would be most representative of this objective?


A) Profit per new customer
B) Percentage of a day's sales per customer
C) Percentage of a day's sales to new versus existing customers
D) Profit per existing customer

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