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When a Retail Store Such as Sears Offers a One-Day

Question 167

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When a retail store such as Sears offers a one-day promotion for an extra 15 percent off to customers holding a charge account with them, it is attempting to


A) draw new customers.
B) invigorate the sales of a mature brand.
C) steady irregular sales patterns.
D) boost sales to current customers.
E) neutralize competitive promotional efforts.

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