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As Shelly Jones, Manager of Sears, Hands Out Customer Questionnaires

Question 21

Multiple Choice

As Shelly Jones, manager of Sears, hands out customer questionnaires to get a better idea of customers' needs as well as their concerns, she is exercising which facet of total quality management (TQM) ?


A) employee participation in improving the quality of work
B) customer satisfaction
C) strengthening relationships with suppliers who are also customers
D) continuous quality improvement
E) strong leadership skills

Correct Answer:

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