The Retailer's First Step in Developing a Cost-Effective Way for a Retailer

Multiple Choice

The retailer's first step in developing a cost-effective way for a retailer to reach its customer with either a traditional store or virtual store is:

A) establish its budget.
B) identify its strengths and weaknesses.
C) identify its target market.
D) develop a list of constraining factors.
E) hire a real-estate consultant.