Treacy and Wiersema (1995) Argue That There Are Three Generic

Short Answer

Treacy and Wiersema (1995) argue that there are three generic competitive advantages: Operational Excellence, Product Leadership and Customer Intimacy.They name these three 'value disciplines'.What is the most important stream of criticism on this way of thinking, like that expressed by Baden-Fuller and Stopford (1992)?
A.Operational excellence can never be a source of competitive advantage
B.Product leadership can only be achieved by one company in an industry
C.Companies can achieve two or three of these disciplines
D.There is an endless variety of competitive advantages.