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Firms Must Position Themselves in a Market

Question 10

Short Answer

Firms must position themselves in a market.Positioning is concerned with both the questions of 'where to compete' and 'how to compete' (Porter, 1980).De Wit mentions some dimensions along which companies can attempt to outdo their rivals.Which one do they NOT describe?
A.Availability
B.Bundling
C.Relations
D.Substitutes.

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