Question 1

Merchandise presentation is important as evidenced in studies which show that over 70 percent of present department store sales are unplanned purchases.

Accepted Answer

A) True 
 B)False  False

Question 2

The free-flow layout does NOT work well in large department stores or other stores offering a great variety of merchandise because:

Accepted Answer

A)   it fails to provide cues as to where one department stops and another starts.
B)   customers are encouraged to spend too much time browsing rather than moving efficiently through the store.
C)   the arrangement of merchandise is difficult to blend for a consistent store environment.
D)   they encourage customers to browse through the entire store so that they can see all of the merchandise and not concentrate on one area.
E)   the average time spent in any particular department is reduced, thereby reducing average sales. A

Question 3

The best way to improve sales is to place as much merchandise as possible into the store.

Accepted Answer

A) True 
 B)False  False

Question 4

The first and most visible element in a comprehensive visual communications program is the retailer's identity,composed of the store name,logo,and supporting visual elements.

Accepted Answer

A) True 
 B)False

Question 5

When customers move through the store,they view the store at a 45-degree angle from their path of travel.

Accepted Answer

A) True 
 B)False

Question 6

The best example of the spine layout is found in:

Accepted Answer

A)   automobile showrooms.
B)   discount department stores.
C)   drugstores.
D)   medium-sized specialty stores.
E)   discount furniture stores.

Question 7

_______ is the display of merchandise on counters,racks,shelves and fixtures throughout the store.

Accepted Answer

A)   Hardline merchandising
B)   Feature merchandising
C)   Softline merchandising
D)   On-shelf merchandising
E)   Visual merchandising

Question 8

Interior design can be broken into two types of elements: the finishes applied to surfaces and architectural shapes.

Accepted Answer

A) True 
 B)False

Question 9

The first decision the retailer must make in planning a store is:

Accepted Answer

A)   deciding what graphics to use.
B)   how to allocate the store's space.
C)   deciding what type of fixtures to use.
D)   deciding what type of lighting to use.
E)   designing the logo.

Question 10

The goal of space allocation is to:

Accepted Answer

A)   maximize customer access to high-profit items
B)   evenly divide floor space between the five functional areas
C)   make the largest possible amount of space available to hold merchandise and be shopable
D)   allow for the rapid restocking of valuable shelf space in high-turnover merchandise categories
E)   design a store which maximizes back room stock capacity

Question 11

Most shoplifting takes place in:

Accepted Answer

A)   fitting rooms, aisles crowded with extra merchandise, and behind high displays.
B)   layaway and customer service areas.
C)   back rooms, especially the loading dock.
D)   office spaces.
E)   restrooms.

Question 12

Shrinkage represents the loss of merchandise through theft,loss and damage.

Accepted Answer

A) True 
 B)False

Question 13

Since online customers browse frequently,which are the two aspects to be considered in keeping the content current?

Accepted Answer

A)   Merchandise presentation and merchandise description
B)   Store image and space productivity
C)   Visual communications and store planning
D)   Store design and merchandising
E)   Microretailing and space productivity index

Question 14

To enhance sales productivity,retailers must incorporate planning,merchandise presentation,and design strategies which minimize shrinkage.

Accepted Answer

A) True 
 B)False

Question 15

Ambience refers to the overall feeling or mood projected by a store through its aesthetic appeal to the human senses.

Accepted Answer

A) True 
 B)False

Question 16

The "psychology of merchandise presentation" refers to the fact that:

Accepted Answer

A)   different merchandising methods can strongly influence buying habits.
B)   merchandise presentation teaches consumers how to shop effectively.
C)   consumers in a store should be led around like mice through a maze.
D)   social factors strongly influence shopping behavior.
E)   shoppers can be classified according to psychological tests.

Question 17

In supermarket retailing,_____ percent of endcaps should be unadvertised "sale" items that will cause the customer to be alert when looking at an endcaps while traveling through the store.

Accepted Answer

A)   5
B)   10
C)   25
D)   40
E)   50

Question 18

Which type of store design is sometimes called a racetrack?

Accepted Answer

A)   Grid
B)   Circle
C)   Free flow
D)   Loop
E)   Flexible

Question 19

Directional and departmental signage is usually large and placed fairly high,so it can be seen throughout the store.

Accepted Answer

A) True 
 B)False

Question 20

How can a virtual store drive repeat visits and encourage purchasing?

Accepted Answer

The answer of How can a virtual store drive repeat...

Exam 13: Store Layout and Design

Merchandise presentation is important as evidenced in studies which show that over 70 percent of present department store sales are unplanned purchases.

The free-flow layout does NOT work well in large department stores or other stores offering a great variety of merchandise because:

The best way to improve sales is to place as much merchandise as possible into the store.

The first and most visible element in a comprehensive visual communications program is the retailer's identity,composed of the store name,logo,and supporting visual elements.

When customers move through the store,they view the store at a 45-degree angle from their path of travel.

The best example of the spine layout is found in:

_______ is the display of merchandise on counters,racks,shelves and fixtures throughout the store.

Interior design can be broken into two types of elements: the finishes applied to surfaces and architectural shapes.

The first decision the retailer must make in planning a store is:

The goal of space allocation is to:

Most shoplifting takes place in:

Shrinkage represents the loss of merchandise through theft,loss and damage.

Since online customers browse frequently,which are the two aspects to be considered in keeping the content current?

To enhance sales productivity,retailers must incorporate planning,merchandise presentation,and design strategies which minimize shrinkage.

Ambience refers to the overall feeling or mood projected by a store through its aesthetic appeal to the human senses.

The "psychology of merchandise presentation" refers to the fact that:

In supermarket retailing,_____ percent of endcaps should be unadvertised "sale" items that will cause the customer to be alert when looking at an endcaps while traveling through the store.

Which type of store design is sometimes called a racetrack?

Directional and departmental signage is usually large and placed fairly high,so it can be seen throughout the store.

How can a virtual store drive repeat visits and encourage purchasing?