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    Business
  3. Study Set
    Managing Quality
  4. Exam
    Exam 5: The Voice of the Customer
  5. Question
    The View of the Customer That Asserts That He or She
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The View of the Customer That Asserts That He or She

Question 19

Question 19

Multiple Choice

The view of the customer that asserts that he or she is a valued asset to be managed is referred to as ________.


A) customer response
B) customer intelligence
C) customer data management
D) reactive customer-driven quality
E) customer-relationship management

Correct Answer:

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