Essay
Match the term with its definition.
a.80/20 Principle
b.Customer database
c.Customer segmentation strategy
d.Evaluative criteria
e.Evoked set
f.Perception
g.Perceptual categorisation
h.Post-purchase dissonance
i.Touch point
j.Transactional relationship
-A collection of information about a customer, including demographic data, attitudes, preferences and other behavioural characteristics, as defined by CRM goals.
Correct Answer:
Verified
Correct Answer:
Verified
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