Multiple Choice
Which of the following describes the certainty effect?
A) People are more willing to pay to reduce their risk from 10% down to zero than they are to reduce their risk from 50% down to 40%.
B) People are more willing to pay for a warranty plan that completely covers 30% of the possible problems rather than a plan that covers all problems with 30% probability.
C) People are more willing to take a vaccine that has 100% protection for one strain of a disease and 0% protection for another strain of the disease, than a vaccine that offers 50% protection for both strains of the disease.
D) All of the above.
Correct Answer:

Verified
Correct Answer:
Verified
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