From an Advertiser's Point of View, One of the Strengths

Multiple Choice

From an advertiser's point of view, one of the strengths of social media is the ____.

A) intelligence of social media users in comparison to nonusers
B) fact that even savagely negative reviews typically lead to increased sales
C) ease with which a single brand can come to dominate the media and hence the market
D) ability to gather consumer data that can be used to target ads