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Ali Is Having a Garage Sale

Question 21

Multiple Choice

Ali is having a garage sale.He is trying to sell an old alarm clock for R200, an old pair of sneakers for R400, and an old TV set for R1 000.These prices are way too high.Since Ali owns these products, they seem to him to be more valuable than they really are.This phenomenon is known by social psychologists as ____.


A) lateral shrinkage
B) product affinity
C) personal use shrinkage
D) the mere ownership effect

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