In Consumer Psychology, the Term Shrinkage Refers to ____

Multiple Choice

In consumer psychology, the term shrinkage refers to ____.

A) the tendency for consumers to devalue products once they own them
B) the tendency for consumers to overanalyse, and over-justify, their purchases
C) the tendency for consumers to devalue products that they consider but don't end up buying
D) a company's loss of money or inventory as a result of shoplifting or employee theft