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The ABC Paint Company in the United States Has Joined

Question 121

Multiple Choice

The ABC Paint Company in the United States has joined forces with the 1-2-3 Plastics Company in Italy to create a non-pealing,plastics-based paint.Both companies intend to share the research costs and any profits.This is an example of ________.


A) a licensing arrangement
B) viral marketing
C) a strategic alliance
D) foreign direct investment

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