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    Exam 11: Marketing Processes and Consumer Behavior
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    This Type of Buying Motive Involves Nonobjective Factors and Includes
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This Type of Buying Motive Involves Nonobjective Factors and Includes

Question 129

Question 129

Multiple Choice

This type of buying motive involves nonobjective factors and includes sociability,imitation of others ,and aesthetics.


A) emotional motive
B) rational motive
C) irrational motive
D) none of the above

Correct Answer:

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