Multiple Choice
Marketing does not stop with the sale of a product.What happens after the sale is important.This is called ________.
A) postpurchase evaluation
B) prepurchase evaluation
C) rational motives
D) emotional motives
Correct Answer:
Verified
Correct Answer:
Verified
Q128: Define each of the elements of the
Q129: This type of buying motive involves nonobjective
Q130: Decisions about warehousing,inventory control,and transportation are a
Q131: A firm makes bookcases,bicycles,soft drinks,armored cars,and novelty
Q132: Describe the four major influences on consumer
Q134: _ influences on consumer behavior include family,opinion
Q135: Inflation and interest rates are major factors
Q136: Utility is the benefit of a product
Q137: Give an example of a trend in
Q138: Substitute products are dissimilar from those of