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    Exam 11: Marketing Processes and Consumer Behavior
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    The Group of Products That a Company Makes Available for Sale,whether
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The Group of Products That a Company Makes Available for Sale,whether

Question 237

Question 237

Multiple Choice

The group of products that a company makes available for sale,whether consumer,industrial,or both,is known as the company's ________.


A) product line
B) product assortment
C) product mix
D) product range

Correct Answer:

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