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    Exam 11: Marketing Processes and Consumer Behavior
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    A "Buy" Decision That Involves Nonobjective Factors and Can Lead
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A "Buy" Decision That Involves Nonobjective Factors and Can Lead

Question 239

Question 239

Multiple Choice

A "buy" decision that involves nonobjective factors and can lead to "irrational" decisions is based on ________.


A) emotional motives
B) social motives
C) rational motives
D) pricing motives

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