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    Exam 11: Marketing Processes and Consumer Behavior
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    ________ Is a Form of Buzz Marketing That Relies on the Internet
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________ Is a Form of Buzz Marketing That Relies on the Internet

Question 165

Question 165

Multiple Choice

________ is a form of buzz marketing that relies on the Internet to spread information.


A) Product marketing
B) Viral marketing
C) Convenience marketing

Correct Answer:

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