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    Business Essentials Study Set 2
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    Exam 11: Marketing Processes and Consumer Behavior
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    The Process of Fixing,adapting,and Communicating the Nature of the Product
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The Process of Fixing,adapting,and Communicating the Nature of the Product

Question 162

Question 162

True/False

The process of fixing,adapting,and communicating the nature of the product itself is called market segmentation.

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